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Client: Cabin Cuddler

Cabin Cuddler is a niché company that manufactures personal travel blankets, mostly sold to airline travelers. During the last few years, the airline industry as a whole has been experiencing financial difficulties and have started ancillary revenue departments. The purpose of these departments is to raise revenue for the airline without the airline having to raise ticket prices.

At a recent meeting of industry ancillary revenue departments in Germany, small companies from around the world made presentations and pitched thier products to the airlines.

Prior to this meeting, XianStudio, LLC was hired to redesign the current packaging of Cabin Cuddler to that of a fictional airline, “A la Carte” Regional Air,” directly showing how this product could be branded with the identity of each individual airline.

At this convention, hundreds of these packages were given away promoting the benefits of the product with contact and order information located on the back.

The results? Cabin Cuddler is in talks with more that 20 airlines from around the world wanting to place orders, including large air carriers based in the USA.

Click here to download this project as a single page PDF