| Client:
Cabin Cuddler Cabin Cuddler is a niché company that
manufactures personal travel blankets, mostly sold to airline travelers.
During the last few years, the airline industry as a whole has been
experiencing financial difficulties and have started ancillary revenue
departments. The purpose of these departments is to raise revenue
for the airline without the airline having to raise ticket prices.
At a recent meeting of industry ancillary revenue departments in
Germany, small companies from around the world made presentations
and pitched thier products to the airlines.
Prior to this meeting, XianStudio, LLC was hired to redesign the
current packaging of Cabin Cuddler to that of a fictional airline,
“A la Carte” Regional Air,” directly showing how
this product could be branded with the identity of each individual
airline.
At this convention, hundreds of these packages were given away
promoting the benefits of the product with contact and order information
located on the back.
The results? Cabin Cuddler is in talks with more that 20 airlines
from around the world wanting to place orders, including large air
carriers based in the USA.
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