We were truly honored to be the design studio chosen to create the identity for the Finger Lakes Wine Center (FLWC). The 3,000 square foot center, scheduled to open in 2010, will provide tourists the opportunity to learn about the wine industry surrounding Ithaca, New York.

The Finger Lakes region of New York boasts the largest concentration of wineries outside of California's Napa Valley wine country and consists of more than 100 wineries along Keuka, Seneca, Cayuga, and Canandaigua lakes. In 2004, there were 4.14 million wine-related tourists who visited New York state generating $420 million in sales.

The FLWC was conceived as a New York State wine education center, museum and gateway to the Finger Lakes regional wine industry. The FLWC’s vision is to educate people about wine and grapes including history, agricultural practices, winemaking, varieties, the relationship between wine and food. The FLWC will offer tourist information and advice, maps, guides to specific wines and wineries along with other relevant literature.

This two-color logo design avoids the traditional rustic imagery usually associated with wine making such as old barrels and wooden signage. Instead we created a looped vine and a stylized grape cluster that breaks the surrounding outline providing subtle depth. This depth is emphasized by filling the grapes with shades of the same green which also stays within the two-color restriction.

The grape cluster leads the eyes down to a sleek sans serif typeface. The result is a clean, sophisticated, upscale feeling that pleased our client.

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