The GEICO insurance company, currently with 7 million policy holders, was in need of direct mail ideas to entice new customers to enroll in their auto insurance program. GEICO’s direct mailings are regionalized campaigns with print runs into the thousands.

Once a mailing receives a pre-determined enrollment percentage, the print run is increased into the millions and the target mailing areas are dramatically expanded.

XianStudio, LLC visited GEICO at their headquarters in Bethesda, Maryland and presented three different ideas in anticipation of acquiring their direct mail campaign. .

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