Holy Land Principles

Logo & Website Redesign

An non-profit organization based in Washington, D.C. asked us to create a website to help with their campaign in promoting The Holy Land Principles – a corporate code of conduct for U.S. companies doing business in the Holy Land (Palestine-Israel or Israel-Palestine). “The basic strategy of the campaign is to persuade all the 546 U.S. companies in The Holy Land to sign the Principles. They sign by agreeing in writing ‘to make all lawful efforts to implement the Fair Employment Practices embodied in the Holy Land Principles in their operations in The Holy Land’.

The Holy Land Principles seek to ensure that American companies practice fair employment in Palestine-Israel or Israel-Palestine. The Principles do not call for quotas, disinvestment, divestment, reverse discrimination or boycotts. By endorsing the Holy Land Principles, corporations will also enhance America’s image, as Middle East residents clearly see that American companies support equality and fairness for all.